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“Good to Great: Why Some Companies Make the Leap… And Others Don’t” by Jim Collins. “Good to Great: Why Some Companies Make the Leap… And Others Don’t” by Jim Collins.
Jim Collins (Collins, 2001) If good is the enemy of great, can good companies become great? And if so, how is that transition made... “Good to Great: Why Some Companies Make the Leap… And Others Don’t” by Jim Collins.

Jim Collins (Collins, 2001) If good is the enemy of great, can good companies become great? And if so, how is that transition made with lasting effect? These are some of the questions central to the research that led to the publication of Good to Great.

Five years of investigation uncovered the characteristics that made uncommonly great companies outshine their competition and earn significantly higher profits. Comparing the differentiating traits of good companies and their great counterparts, Jim Collins and his research team learned that, among other things, leaders who willingly work with their heads and hearts, rather than their egos, are required to take a company from good to great. Such leaders create the foundation for the culture and sustainable results that propel an organization to excellence.

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